Very few restaurant managers have the time and/or money to train their wait staff about proper wine service or educate them on the restaurant's wine list, even if they have the knowledge to do so. Setting up a staff training with Wines by the Class in your restaurant is an investment worth making--your customers will be better served, you will increase your wine sales, and your staff will have higher check averages. In these economic times, how can you afford not to offer superior wine service with experienced wine sales staff?

Wines by the Class will train your staff to:

• use correct wine terminology
• learn descriptive wine words
• converse knowledgeably about wine to guests
• taste and understand the six major grape varietals* 
• use proper wine service techniques
• improve their sales techniques
• understand basic food-wine pairing theory
• understand a wine label
• learn the restaurant's wine list

From the Wine Spectator Restaurant Survey:

"...our survey is evidence that diners consider wine an important part of the restaurant experience. They pay attention to the selection and presentation of the wine list, and they reward restaurants that put serious effort into their wine programs by giving them return business and by being generous with servers. However, diners are frequently dissatisfied with the quality of the wine service they encounter. Restaurants that ignore this thirst risk alienating some of their most important potential customers."

    ---Kim Marcus, from Wine Spectator Magazine, August 31, 2008